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In the global context of increasing awareness of social, climatic and environmental issues, companies have a key role to play in terms of sustainable development
New consumer trends have emerged and are taking hold: recycled, refillable, bio-sourced, reusable or recyclable packaging, bulk offers, solid cosmetics, formulas without preservatives or additives …
We wanted to formalize and strengthen our CSR approach applied to our internal agency operations with our employees and with our customers in order to meet the challenges of responsible packaging and the circular economy.
To address this challenge, we have set up a CSR committee which unfold the action plan on the following items :
- Social
- to strengthen a safe working environment and develop the talents of our employees
- Business
- in order to assert ourselves as a player in responsible packaging and support our customers in their ecological transition process
- Environmental
- to reduce Bronson’s ecological impact
- Local
- to assert our local roots in Clichy
Projects
Great clients make great projects !
Clarins - Limited Edition
Milical
Boursin - Limited Edition
BOURSIN x LIMITED EDITION
In collaboration with @agence4uatre (branding agency), Bronson Group creates the new limited edition of @boursin_france with lemon and rosemary. The sunny days are finally here, so add some sunshine to your salads and your kitchen!
A fresh, summery, and delicious design with tangy colors to brighten up your daily life ☀️
Topicrem - Suncare
TOPICREM x DERMOVEGETAL
#sunprotect #topicrem
#packagingdesign
#creativedesign #design
#suncare
We have been supporting the teams at @topicrem_france for 2 years and we are very proud of it!
This time, it is the SUN PROTECT sun care range that is being highlighted 😊
A short range, which fits perfectly with the charter created by the agency, with just the essentials to combine protection and pleasure: a Sunscreen Lotion SPF50+, a Refreshing After-Sun Gel, and a Rehydrating Shower Gel.
Bright Reveal
BRIGHT REVEAL
#brightreveal #loreal
#packagingdesign
Bronson supports L’Oréal Paris Skincare in creating a strong packaging identity for the new ‘Bright Reveal’ routine.
This range, concentrated in Niacinamide, helps to restore radiance and reduce the appearance of dark spots.
Nurrish
NURRISH
The 4B alliance, alias 4uatre & Bronson, is supporting the rebranding of Nurishh.
With this new design, 4B demonstrates that new plant-based specialties can combine taste, pleasure, creativity, and modernity.
The objective of the rebranding was to design a more qualitative, identifiable, and desirable brand.
Topicrem x Dermovegetal
TOPICREM x DERMOVEGETAL
#dermovegetal #topicrem
#ecoconcu #vegan
#creativedesign #design
#ecoconception
Topicrem unveils DERMOVEGETAL: an ultra-nourishing body cream for sensitive, dry, and very dry skin. A cream that respects the VEGAN charter (96% of natural origin ingredients) with a unique active texture, for a ‘second skin’ effect. Designed in eco-conscious packaging, incorporating recycled plastic (42%) and material reduction.
Boursin
BOURSIN
#Bronsongroup #4uatre
#branding #packaging
#identity #Bel
#BoursinCreations #Boursin
With 4uatre, a branding agency, Bronson forms an ad hoc, winning, and agile alliance, offering the best of their respective expertise in #branding (4uatre) and #packaging (Bronson). They thus disrupt the traditional models of advertiser-agency partnerships to revisit the visual identity of the Boursin cheese brand from Bel Group.
A refreshed and contemporary brand identity:
- a capital B that gives Boursin the posture of a prestigious brand
- simplified and more legible typography
- a reimagined bouquet conveying richness of taste and creativity, The brand thus strengthens its identity fundamentals, its elegance, and its touch of irreverence, while claiming its promise ‘Boursin inspires you and you invent’. Boursin adorns itself with a strong, impactful, and harmonized visual identity across all its ranges and markets worldwide.
Kristall
KRISTALL
#design #food
#kristall #premiumproject
#NorwegianProject #branding
PRIMEX employs its flash freezing technology at -42°C which guarantees the preservation of all nutritional qualities. The establishment of a secure supply chain, located in Norway, enables PRIMEX to ensure sustainable fishing and high environmental quality.
The challenge for BRONSON: to propose packaging design that breaks away from the usual codes of the category to distinguish and highlight this new premium offer. The KRISTÅLL brand, white on an intense red background, draws inspiration from Scandinavian typographic codes and asserts itself with a striking brand block. The deep blue packaging evokes the purity of Norway’s cold waters and capitalizes on the spectacular landscapes of the Lofoten Islands. A large central window provides a direct view of the quality and freshness of the product. Salmon and Skrei Cod are the first two references of this new premium offering in the frozen food section.
Vitaflor
VITAFLOR
#completementsalimentaires
#branding
#vitaflor #bronsongroup
Vitaflor unveils its wonderful nature with Bronson.
The agency has worked on the new identity of the Vitaflor brand, Herbalist since 1946. The graphic design work highlights the richness of this abundant nature.
From royal jelly, to gummies and herbal teas, the agency has extended this new concept across the entire range.
Saveurs d'Ecosse x Limited edition
SAVEURS D’ECOSSE
#limitededition #Cardhu
#Talisker #Caolila
#Knockando #Lagavulin
During the holiday season, Bronson has launched the second edition of the ‘Flavors of Scotland’ gift sets (a multi-brand project) which emphasizes the organoleptic characteristics of each Single Malt originating from the Scottish terroir.
Carrefour Soft
CARREFOUR SOFT
#carrefoursoft #packagingdesign
#visualidentity
Bronson accompanying Carrefour for the creation of its new range : “Carrefour Soft Bio” shower cream.
A fresh, colorful, and playful range in the colors of summer !
Sephora - China
SEPHORA – CHINA
#chineseproject #packaging design
Sephora wants to launch a new range of premium mask called Peptide Mask.The design concept needs to show the premium& science looking on this range. And what’s more, the new designs need to keep the Sephora family.
Bronson decided to use a vivid & scientist way to present the ingredient’ the peptides’ inside, and use a young, & fresh & color look on this range, to alliance with other Sephora mask, and make them look like the same family.
Glycolic Bright
GLYCOLIC BRIGHT
#glycobright #lorealparis
#internationalproject
#packagindesign
L’Oréal Paris trusted us to create the packaging for its new Glycolic-Bright facial skincare line, inspired by the peeling technique, for the South Asian market.
Garnier Ambre solaire - Edition Nemo
GARNIER AMBRE SOLAIRE – Nemo edition
#suncare #limitededition
#nemo #disney
#packagindesign
Garnier creates a new line of products for kids: Nemo Eco-design Milk, in partnership with Disney !
A vegan formula, anti-sand & enriched with moisturizing aloe vera.
The agency worked on the graphic design with the adaptation of the illustration (Disney image bank), the color research of the AC, adaptation on different formats (3 in total: a tube, a spray 150ml & a spray 300ml) and the realization of mock-ups and KeyVisuals.
Lancôme - Bearbrick
LANCOME x BEARBRICK
#chineseproject #limitededition
#lancôme #bearbrick
Very proud to share this amazing packaging design project in collaboration with Lancôme x Bearbrick for China !
Lancôme - Valentine's Day 2023
LANCOME VALENTINE’S DAY 2023
#chineseproject #limitededition
#lancôme #valentinesday
Very proud to share this amazing packaging design project for Valentine’s Day 2023 in collaboration with Lancôme for China !
3CE - China
3CE VALENTINE’S GIFT BOX
#3CE #giftbox #revitalift #valentinesday #robbi #chinamarket
To celebrate Valentine’s Day in 2022, 3CE collaborates with Robbi and launches a unique and romantic gift box in China market.
Revitalift
REVITALIFT EYE SERUM
#lorealparis #hydratation #revitalift #skincare #skincareroutine #creativity
After the successful launch of the hyaluronic acid face serum, which became the number one serum in the world, L’Oreal Paris launches its specific eye serum, a “must-have” designed by Bronson
With its innovative three-beads applicator and formula concentrated with anti-wrinkle and moisturizing actives, Revitalift’s Eye Filler Serum has made a splash in the U.S. market, backed by influencers on TikTok.
The brand shared with Bronson its aspiration to create packaging and several communication materials that match the product’s effectiveness, while maintaining a nice consistency with the other references in the range.
The agency highlights the clear formula and scientific expertise through the expression of the ingredient on the facing, the color harmony of the range and the creation of a pop-up demonstrating the effects of the product.
Several key-visuals and a scientific launch kit were also produced by the agency.
La Route des Saveurs
LA ROUTE DES SAVEURS – DIAGEO
#laroutedessaveurs #bronsongroup #designagency #packaging #limitededitions #collection
The agency imagined the limited edition collection of boxes « La route des saveurs » to highlight the rich and renowned portfolio of Diageo malts.
The concept of travel books (watercolors and handwritten texts) was chosen to introduce the five emblematic distilleries of Scotland.
We collaborated with the illustrator Yann Lesacher to transcribe, in watercolors and handwritten texts, the traditional know-how of Scottish distilleries.
Launched on the French market, this collection of boxes of a great quality of execution has received very positive feedback from wine merchants as well as from informed and novice consumers.
Tefal - Japon
TEFAL JAPON
#packagingdesign #japaneseproject #tfal #limitededition #chandeleur
In Japan, T-fal continues its collaboration with Bronson and launches the 2022 limited edition of its crepe pan.
The agency chose to sublimate the back of the pancake pan by creating a set of illustrations in a blue, white and red palette. The challenge was to imagine an archetypal design without omitting the technical constraints specific to kitchen utensils.
Croissant, Eiffel Tower, coffee, macaroons, claims and pancakes, the emblematic symbols of French culinary culture and Candlemas, now have their place in Japanese kitchens.
Saint-Gervais Mont Blanc - China
SGMB FROZEN
#chineseproject #sgmb #frozen #saintgervaismontblanc
On the occasion of the November 11 Singles’ Day in China, an event where consumption explodes on online sales platforms, Saint-Gervais Mont-Blanc launches a second limited edition.
This one features the collaboration with the “Frozen” license (The Snow Queen) on its pure thermal water mist and its cica-cream mask.
This collaboration highlights the refreshing, soothing and moisturizing virtues of the mist for fragile skin with an atopic tendency and, for the mask, to address weakened skin
Ambre Solaire
AMBRE SOLAIRE OCEAN CONSERVANCY
#garnier #garnierambresolaire #oceanconservancy #ecoresponsable #ecodesign #sustainable
We sign the first eco-designed packaging of Garnier Ambre Solaire!
The sun care brand is partnering with the marine life protection organization Ocean Conservancy and innovates on its formula and packaging.
Garnier launches its first Ambre Solaire cream with a 94% biodegradable formula in a packaging made of 100% recycled and recyclable plastics. This new reference is more respectful of consumers and helps protect the oceans.
The agency endeavored to communicate this additional information in the most accessible and impactful way possible.
The eco-responsible approach of the Garnier Ambre Solaire brand is thus invited to the heart of consumers’ summer concerns !
Revitalift
REVITALIFT CRYSTAL
#graphicdesign #packaging #crystal #lorealsingapour #revitaliftcrystal
L’Oréal Singapore launches a limited edition Revitalift Crystal with Bronson. The agency was involved in the entire process: creation, implementation, execution and mock-ups.
Bronson created a design evoking purity, elegance and light: a set of light reflections was created from a metallic holographic film that draws the contours of the Eiffel Tower, the symbol of the city of light that has yielded the brand.
evian+ - USA
EVIAN+
#evian #graphicdesign #packaging #americanproject #innovation #branding
This range is designed to help consumers stay focused during the day, while refreshing them.
“evian+” concept was born with the launch of a first range: FEED YOUR MIND.
Bronson was asked to design the packaging identity for this new drink.
The challenge for the agency was to translate the benefits of this innovation in a breakthrough way, while respecting the brand’s values : premiumness, purity and quality.
Bronson’s creative approach consisted in embodying the dynamism of this range, through very pop and fresh colors (in the color of the main ingredient), evoking delicacy, freshness, pleasure and joy.
To enhance the sparkle, Bronson designs a set of fine and delicate bubbles that escape from the color blocks to translate their lightness in the mouth.
Bronson reinterprets the evian codes to embody the “Feed Your Mind” spirit: refreshing both body and mind
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BRONSON, a committed agency !
As an independent agency specialized in branding and packaging design, we are committed to working with our clients to bring out the best in their brands.
Creating value is our priority.
Our experts analyse and reveal consumer expectations to build, together, creative and desirable solutions in a responsible way.
Our mission: to create responsible Love Brands!
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