In the global context of increasing awareness of social, climatic and environmental issues, companies have a key role to play in terms of sustainable development
New consumer trends have emerged and are taking hold: recycled, refillable, bio-sourced, reusable or recyclable packaging, bulk offers, solid cosmetics, formulas without preservatives or additives …
We wanted to formalize and strengthen our CSR approach applied to our internal agency operations with our employees and with our customers in order to meet the challenges of responsible packaging and the circular economy.
To address this challenge, we have set up a CSR committee which unfold the action plan on the following items :
- to strengthen a safe working environment and develop the talents of our employees
- in order to assert ourselves as a player in responsible packaging and support our customers in their ecological transition process
- to reduce Bronson’s ecological impact
- to assert our local roots in Clichy
Great clients make great projects !
Garnier - USA
GARNIER USA – Green Labs
#newrange #usamarket #creation #skincare
To bring shelf impact to this minimalistic-styled range, the key ingredient of each product is illustrated through central pictograms.
Bronson imagines a two-toned and a 100% recycled plastic packaging, that portrays Garnier green labs’ values and enhances the “green science” concept.
CARREFOUR – Soft Bio
#newrange #greenproject #visualidentity
For the Carrefour Soft Bio range Bronson creates an organic visual identity in harmony of white, kraft and green to translate the notions of harmlessness, purity, naturalness and simplicity.
Bio & Mieux Chaque Jour
BIO & MIEUX CHAQUE JOUR
#brandidentity #signature #range #snacking
Bronson chose to create a calligraphic and curvaceous signature brand for this new product range .
To strongly install « bio et mieux chaque jour » on shelf, the agency recommended that it occupies 50% of the surface of the label. In addition, the effects of materials and faded colors that contrast with the representation of raw ingredients give the whole an expression of naturalness and freshness.
Sincerity, accessibility and cuisine, these are the values of this promising new brand in the catering department !
GARNIER – Eco Pads
#greenproject #greenbeauty #ecoconception
Supporting the push for sustainability in beauty, Garnier entrusted Bronson to create a recyclable packaging for its reusable microfiber pads.
The objective was to promote this eco-friendly product by encouraging the Customer to use it with Garnier’s Micellar water.
#360 #digital #instore #keyvisual #campaign #mercipourmapeau
Cerave, leader of the dermatological market in the USA launches on the French market.
Bronson develops impacting POS materials and sales tools to seduce the pharmaceutical channel.
Then the agency imagines a lifestyle campaign with brand ambassadors on social media.
The hashtag #mercipourmapeau
was defined in order to gather the ambassadors testimonies and all the contents
#mockup #textures #karllagarfeld #makeup #capsulecollection
Bronson creates mock-ups of the range L’Oréal Paris x Karl Lagerfeld limited edition.
A velvet texture recommendation, painting, hotstamping, laser cutting on metallic sheet wrapped on real products.
MG - China
MG – L’OREAL CHINA
#chinaproject #renovation #productcontent
MG is a Chinese brand well known for its beauty tissue masks, covering all womenʼs needs in terms of caring & beauty.
Bronson revamps the core range packaging, launches new products, displays visual contents on Tmall Page.
Recently, the agency designs the Fresh Mix range.
Bronson also create a new range of skin serums highly concentrated with incredible actives. The creative concept mixes medical and scientific expertise to Indie brand graphic codes.
#renovation #design #skincare #suncream
Bronson revamps Mixa’s Sun Care range, enhancing a new generation of formula : super safe and with a triple protection against sand, salt and chlorine.
Creation of a strong impact by the integration of the orange color code behind the trademark block to express Protection through a « solar shield »
An iconic and minimalist visual identity that conveys the expertise of sensitive skins and the selection of the most sensorial galenic.
#brandterritory #identity #snacking
To assert themselves as a national brand, Mix decided to revamp its branding and packagings. The new identity conveys the creativity of the recipes and the quality of its products and ingredients.
A complete relifting including more than 50 skus and a creation of several sub-brands.
NARTA – Magnesium Protect
#renovation #newrange #visualidentity #branding
For this renovation, Bronson worked on a the entire range with a focus on two key requests:
- Representing and creating a strong impact on the 0% alcohol
- Highlighting the added value of the 5 ingredients formula
For the masculine range specifically, our creative bias was to chose a masculine and refined design with a brushed aluminium finish.
#greendesign #keyvisual #print #digital
Bronson imagines a creative concept enhancing the new natural formula.
The key visual reveals the new positioning of the brand.
A campaign displayed in pharmacies, digital and press.
Saint-Gervais Mont Blanc
SAINT-GERVAIS MONT BLANC
#360 #print #brandcontent #digital #limitededitions #productcontent
Saint-Gervais Mont Blanc was previously a local brand and has become an international brand, selling in Asia.
Bronson has been aside the brand for several years, developing all kinds of communication assets for the French and Chinese market : Limited editions, key visuals, digital animations, T-Mall pages, print and POS material.
SHU UEMURA – Chromatics
#graphicdesign #creation #chromatics
Creation of two eyeshadow palettes for the Chromatics range.
The designs use a dichroic material to explore the lands of the digital world while keeping the traditional brushstroke on the packaging, a characteristic symbol of the brand.
A balance is created through contrasts, which is reminiscent of the distinctiveness of Japanese culture
Men Expert - China
MEN EXPERT – L’Oréal China
Softness, power and modernity, let us introduce you to our collaboration with L’Oréal Men Expert China for their Pure & Matte cleanser.
A work of shape design and research of ingredients bringing out the purifying virtues of charcoal.
TALISKER – Skye
#limitededition #creation #graphicdesign #whisky #singlemalt
Bronson bottled up Talisker’s universe into two limited editions. The first one was destinated to cellar shops and the second one to department stores.
The agency thought through the entire creative universe of the brand by putting forward a navigation map and then incorporated Talisker’s signature elements such as the Isle of Skye, the compass rose and the distillery’s GPS coordinates.
This collector’s case, with a very special and impacting blue code, allows the product to stand out during the very busy times of the end of the year celebrations.
VEUVE CLICQUOT – Limited edition
#innovation #productdesign #collection #icejacket #champagne
At the peak of innovation upon its release, the Veuve Clicquot Ice Jacket, capable of keeping a bottle cool for several hours, was revamped by Bronson.
The modernization of the Ice Jacket went through the use of a flagship material of the brand: cork.
Highly insulating and light, it reinvents and improves the properties of this container.
This trial initiated a greater collaboration with the brand and gave birth to the Colorama collection, inspired by the importance given to color in the assembly of the Maison.
VICHY – Mineral 89
#shapedesign #limitededitions #chinesenewyear
Bronson creates Vichy Mineral 89 serum which has become the best-seller of the franchise. The objective was to express the nature of mineral water. The shape of the bottle refers to the volcano, and the colour and glass transparency to the deepness and benefits of the mineral water.
After this successful renovation, the agency designs with consistency the limited edition for Chinese New Year (red edition).
Yue Sai - China
YUE SAI – China
#artdirection #brandterritory #logotype #chinesenewyear
Yue Sai is a cosmetic luxury brand inspired by Traditional Chinese Medicine.
Bronson collaborates with the brand on various projects, starting from art direction to creative territory, the design of packaging, a logotype for the 25 years’ anniversary and a limited edition for Chinese New Year.
#implementation #design #colorresearch #beauty #bio
Bronson has followed along the lines of the existing charter and made the facing of this reference by working on the placement and prioritization of the elements on the packaging and finding the colors used for this 98% natural-origin treatment which is very successful!
L'Oréal Paris - China
MAISON L’OREAL PARIS – Limited edition
#limitededition#designvolume #chinaedition #11.11
Bronson created a gift box for the opening of Maison l’Oréal Paris in Shanghai. The design refers to the typical French architect Georges Eugène Haussmann.
A first box was launched on 11.11 and the second one for the Chinese New Year.
Une Robe Un Soir
UNE ROBE UN SOIR
#digital #brandterritory #identity #logotype
Une Robe Un Soir is the french reference for the rental of designer pieces.
The brand offer its subscribers access to an unlimited dressing, an eco-friendly way to experience High Fashion.
With the intention of encouraging the international outreach of Une Robe Un Soir, we have redesigned the brand’s identity charter in the spirit of luxury, fashion and Parisian elegance.
Corine de Farme
CORINE DE FARME – Bio
#skincare #graphicdesign #biorange
Graphic creation of Corine de Farme’ BIO face care range. This range offers 3 types of treatments: “Detox” treatments, “Relax” treatments and “Tonic” lotions.
In a desire to move upmarket while keeping the overall consistency of the organic packaging, we have redesigned the bottles with a silver hot stamping throughout the range.
La Conciergerie - Corsica
LA CONCIERGERIE – Corsica
#brandterritory #identity #corsicanproject
Branding and creation of the brand territory for La Conciergerie.
#designpackaging #identity #whisky #sixteenyearsaged
Creation of a packaging identity conveying the revival of an historic distillery.
Nestled in the heart of a Scottish pine forest, the distillery produces exceptional, rare and delicate single-malt whiskies.
Gallo - Portugal
GALLO – Portugal
#limitededitions #illustration #graphicdesign #oliveoil
Each year on the occasion of the harvest of the first olives, Gallo (Unilever group) drops a collection of olive oils in limited editions. A unique multi-sensory explosion in the mouth!
We have transcribed this memorable taste experience via a proprietary illustration.
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- & INNOVATION LAB
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BRONSON, a committed agency !
As an independent agency specialized in branding and packaging design, we are committed to working with our clients to bring out the best in their brands.
Creating value is our priority.
Our experts analyse and reveal consumer expectations to build, together, creative and desirable solutions in a responsible way.
Our mission: to create responsible Love Brands!
Because every day counts, our commitment is total.
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