In the global context of increasing awareness of social, climatic and environmental issues, companies have a key role to play in terms of sustainable development
New consumer trends have emerged and are taking hold: recycled, refillable, bio-sourced, reusable or recyclable packaging, bulk offers, solid cosmetics, formulas without preservatives or additives …
We wanted to formalize and strengthen our CSR approach applied to our internal agency operations with our employees and with our customers in order to meet the challenges of responsible packaging and the circular economy.
To address this challenge, we have set up a CSR committee which unfold the action plan on the following items :
- to strengthen a safe working environment and develop the talents of our employees
- in order to assert ourselves as a player in responsible packaging and support our customers in their ecological transition process
- to reduce Bronson’s ecological impact
- to assert our local roots in Clichy
Great clients make great projects !
3CE - China
3CE VALENTINE’S GIFT BOX
#3CE #giftbox #revitalift #valentinesday #robbi #chinamarket
To celebrate Valentine’s Day in 2022, 3CE collaborates with Robbi and launches a unique and romantic gift box in China market.
REVITALIFT EYE SERUM
#lorealparis #hydratation #revitalift #skincare #skincareroutine #creativity
After the successful launch of the hyaluronic acid face serum, which became the number one serum in the world, L’Oreal Paris launches its specific eye serum, a “must-have” designed by Bronson
With its innovative three-beads applicator and formula concentrated with anti-wrinkle and moisturizing actives, Revitalift’s Eye Filler Serum has made a splash in the U.S. market, backed by influencers on TikTok.
The brand shared with Bronson its aspiration to create packaging and several communication materials that match the product’s effectiveness, while maintaining a nice consistency with the other references in the range.
The agency highlights the clear formula and scientific expertise through the expression of the ingredient on the facing, the color harmony of the range and the creation of a pop-up demonstrating the effects of the product.
Several key-visuals and a scientific launch kit were also produced by the agency.
La Route des Saveurs
LA ROUTE DES SAVEURS – DIAGEO
#laroutedessaveurs #bronsongroup #designagency #packaging #limitededitions #collection
The agency imagined the limited edition collection of boxes « La route des saveurs » to highlight the rich and renowned portfolio of Diageo malts.
The concept of travel books (watercolors and handwritten texts) was chosen to introduce the five emblematic distilleries of Scotland.
We collaborated with the illustrator Yann Lesacher to transcribe, in watercolors and handwritten texts, the traditional know-how of Scottish distilleries.
Launched on the French market, this collection of boxes of a great quality of execution has received very positive feedback from wine merchants as well as from informed and novice consumers.
Tefal - Japon
#packagingdesign #japaneseproject #tfal #limitededition #chandeleur
In Japan, T-fal continues its collaboration with Bronson and launches the 2022 limited edition of its crepe pan.
The agency chose to sublimate the back of the pancake pan by creating a set of illustrations in a blue, white and red palette. The challenge was to imagine an archetypal design without omitting the technical constraints specific to kitchen utensils.
Croissant, Eiffel Tower, coffee, macaroons, claims and pancakes, the emblematic symbols of French culinary culture and Candlemas, now have their place in Japanese kitchens.
Saint-Gervais Mont Blanc - China
#chineseproject #sgmb #frozen #saintgervaismontblanc
On the occasion of the November 11 Singles’ Day in China, an event where consumption explodes on online sales platforms, Saint-Gervais Mont-Blanc launches a second limited edition.
This one features the collaboration with the “Frozen” license (The Snow Queen) on its pure thermal water mist and its cica-cream mask.
This collaboration highlights the refreshing, soothing and moisturizing virtues of the mist for fragile skin with an atopic tendency and, for the mask, to address weakened skin
AMBRE SOLAIRE OCEAN CONSERVANCY
#garnier #garnierambresolaire #oceanconservancy #ecoresponsable #ecodesign #sustainable
We sign the first eco-designed packaging of Garnier Ambre Solaire!
The sun care brand is partnering with the marine life protection organization Ocean Conservancy and innovates on its formula and packaging.
Garnier launches its first Ambre Solaire cream with a 94% biodegradable formula in a packaging made of 100% recycled and recyclable plastics. This new reference is more respectful of consumers and helps protect the oceans.
The agency endeavored to communicate this additional information in the most accessible and impactful way possible.
The eco-responsible approach of the Garnier Ambre Solaire brand is thus invited to the heart of consumers’ summer concerns !
#graphicdesign #packaging #crystal #lorealsingapour #revitaliftcrystal
L’Oréal Singapore launches a limited edition Revitalift Crystal with Bronson. The agency was involved in the entire process: creation, implementation, execution and mock-ups.
Bronson created a design evoking purity, elegance and light: a set of light reflections was created from a metallic holographic film that draws the contours of the Eiffel Tower, the symbol of the city of light that has yielded the brand.
evian+ - USA
#evian #graphicdesign #packaging #americanproject #innovation #branding
This range is designed to help consumers stay focused during the day, while refreshing them.
“evian+” concept was born with the launch of a first range: FEED YOUR MIND.
Bronson was asked to design the packaging identity for this new drink.
The challenge for the agency was to translate the benefits of this innovation in a breakthrough way, while respecting the brand’s values : premiumness, purity and quality.
Bronson’s creative approach consisted in embodying the dynamism of this range, through very pop and fresh colors (in the color of the main ingredient), evoking delicacy, freshness, pleasure and joy.
To enhance the sparkle, Bronson designs a set of fine and delicate bubbles that escape from the color blocks to translate their lightness in the mouth.
Bronson reinterprets the evian codes to embody the “Feed Your Mind” spirit: refreshing both body and mind
MG - China
#mg #skincare #mask #lorealchina #premium #lumipure
Bronson supports the MG brand on the Chinese market (L’Oréal group) on the launch of its new range of masks inspired by dermo aesthetics.
The Lumipure MG Esthe Remedy mask is designed as a two-step skincare kit. The serum ampoule helps to exfoliate the skin while the white clay mask promises deep cleansing.
We worked on a sleek, premium and scientific design for the ampoule and the mask. The challenge was to compose the hierarchy of information and visuals so that the consumer immediately understands the different steps of this care kit.
LA PROVENCALE BIO
#laprovencalebio #lpb #gelmains #laprovencale #bio #designagency
Continuing the “premiumisation” of La Provençale, our team has developed a new charter for handwash gels: purity of the formula, intensity of the fragrances and freshness of the offer are on the menu !
#fleurancenature #ral #rougealevres #makeup #maquillage #identity #identitevisuelle #packaging
We collaborated with Fleurance Nature to create the identity of their makeup range 💄
The objective was to define the identity of this new range by targeting the 50+ age group as well as to seduce influencers and journalists with a recyclable, elegant pack and a certified organic formula.
We started with the lipstick, inspired by the Fleurance Nature logotype, echoing the brand’s iconic petals to create a dynamic, elegant and premium motif (a combination of anthracite grey satin and hot gold).
The result is a sober, contemporary design with a strong on-shelf impact and a lasting visual identity designed to be applied consistently and effectively on other products such as powders and mascaras.
#design #dop #shampoo #solidshampoo #shape
Bronson creates solid shampoos (shape, mockups & prototypes) for the DOP brand 🧖🏻
#eliesaab #mockup #expertise #prototype #makeup
Focus on our Mockup Expertise / prototype for Elie Saab.
Garnier - USA
GARNIER USA – Green Labs
#newrange #usamarket #creation #skincare
To bring shelf impact to this minimalistic-styled range, the key ingredient of each product is illustrated through central pictograms.
Bronson imagines a two-toned and a 100% recycled plastic packaging, that portrays Garnier green labs’ values and enhances the “green science” concept.
L'atelier des pains
L’ATELIER DES PAINS
#identitegraphique #corporateidentity #antibes #territoiredemarque #bronsonlovesfood #bronsonlovesartisanat
Redesign of the visual territory for L’Atelier des Pains, an artisanal bakery located in Antibes.
CARREFOUR – Soft Bio
#newrange #greenproject #visualidentity
For the Carrefour Soft Bio range Bronson creates an organic visual identity in harmony of white, kraft and green to translate the notions of harmlessness, purity, naturalness and simplicity.
Bio & Mieux Chaque Jour
BIO & MIEUX CHAQUE JOUR
#brandidentity #signature #range #snacking
Bronson chose to create a calligraphic and curvaceous signature brand for this new product range .
To strongly install « bio et mieux chaque jour » on shelf, the agency recommended that it occupies 50% of the surface of the label. In addition, the effects of materials and faded colors that contrast with the representation of raw ingredients give the whole an expression of naturalness and freshness.
Sincerity, accessibility and cuisine, these are the values of this promising new brand in the catering department !
Saint Gervais Mont Blanc - China
SGMB LE PETIT PRINCE
#saintgervaismontblanc #graphicdesign #packaging #chineseproject #branding
This repairing mask made from minerals from the Mont-Blanc and from « Impératoires », mountain flowers with healing properties, targets hyper-fragilized skin that a went through a facelift for example.
Bronson Agency’s approach on this limited edition was to implement illustrations from the Little Prince license to play with the graphical codes of the Brand : The mythical rose is replaced by an « Impératoire », the Mont Blanc is placed in the background, and the minerals (active ingredients) are set on the planet.
GARNIER – Eco Pads
#greenproject #greenbeauty #ecoconception
Supporting the push for sustainability in beauty, Garnier entrusted Bronson to create a recyclable packaging for its reusable microfiber pads.
The objective was to promote this eco-friendly product by encouraging the Customer to use it with Garnier’s Micellar water.
#360 #digital #instore #keyvisual #campaign #mercipourmapeau
Cerave, leader of the dermatological market in the USA launches on the French market.
Bronson develops impacting POS materials and sales tools to seduce the pharmaceutical channel.
Then the agency imagines a lifestyle campaign with brand ambassadors on social media.
The hashtag #mercipourmapeau
was defined in order to gather the ambassadors testimonies and all the contents
#mockup #textures #karllagarfeld #makeup #capsulecollection
Bronson creates mock-ups of the range L’Oréal Paris x Karl Lagerfeld limited edition.
A velvet texture recommendation, painting, hotstamping, laser cutting on metallic sheet wrapped on real products.
MG - China
MG – L’OREAL CHINA
#chinaproject #renovation #productcontent
MG is a Chinese brand well known for its beauty tissue masks, covering all womenʼs needs in terms of caring & beauty.
Bronson revamps the core range packaging, launches new products, displays visual contents on Tmall Page.
Recently, the agency designs the Fresh Mix range.
Bronson also create a new range of skin serums highly concentrated with incredible actives. The creative concept mixes medical and scientific expertise to Indie brand graphic codes.
#renovation #design #skincare #suncream
Bronson revamps Mixa’s Sun Care range, enhancing a new generation of formula : super safe and with a triple protection against sand, salt and chlorine.
Creation of a strong impact by the integration of the orange color code behind the trademark block to express Protection through a « solar shield »
An iconic and minimalist visual identity that conveys the expertise of sensitive skins and the selection of the most sensorial galenic.
#brandterritory #identity #snacking
To assert themselves as a national brand, Mix decided to revamp its branding and packagings. The new identity conveys the creativity of the recipes and the quality of its products and ingredients.
A complete relifting including more than 50 skus and a creation of several sub-brands.
NARTA – Magnesium Protect
#renovation #newrange #visualidentity #branding
For this renovation, Bronson worked on a the entire range with a focus on two key requests:
- Representing and creating a strong impact on the 0% alcohol
- Highlighting the added value of the 5 ingredients formula
For the masculine range specifically, our creative bias was to chose a masculine and refined design with a brushed aluminium finish.
One agency fits all needs.
- BRAND STRATEGY
- SHAPE DESIGN
- GRAPHIC DESIGN
- BRAND STRATEGY
- STORY TELLING
- PRODUCT CONTENT
- MOCK UP
- 3D DESIGN
- WORKFLOW MANAGEMENT
- & INNOVATION LAB
In our super BronsonTeam
Want to join the dream team ? 🚀Contact Us
BRONSON, a committed agency !
As an independent agency specialized in branding and packaging design, we are committed to working with our clients to bring out the best in their brands.
Creating value is our priority.
Our experts analyse and reveal consumer expectations to build, together, creative and desirable solutions in a responsible way.
Our mission: to create responsible Love Brands!
Because every day counts, our commitment is total.
Well, you seem like a cool visitor...